Twitter is one of the single most powerful mediums that you can use for your business. Whether you are using it to market your business or conduct research, it can be used in a variety of ways to expand your business’ outreach and more. Below, we will be going over some of the key tips on how to use Twitter search properly.
Tips On How To Use Twitter Search Properly:
1. Understand The Results.
The most important thing that you are going to want to get familiar with is the results that you are able to get from the searches, to begin with. Twitter search results are going to offer you a bunch of results divided into different sections. On one side, you are going to be able to see the tweets, videos, images, and people. On the other side, you will be able to see the actual results of the search. This will provide you with the top tweets that have been caught by Twitter’s algorithm which are going to allow you to get a good feel for what is being said about particular keywords and what is being liked the most.
2. Use Advanced Search Methods.
When you are looking to figure out how to use Twitter search for your business, you are also going to be able to remove retweets from your results. This is a great way to minimize the amount of clutter that you have to weed through when you are looking to get the most out of your Twitter searches. Being able to use advanced search methods and commands will allow you to avoid wasting time sorting through retweets. To do so, all you need to do is enter the command “-RT” which will provide you with completely unique results or you can simply go to the advanced search section and even use Twitter operators for more complete control over your searches.
If you are going to be using Twitter to see what kind of demographic your target market is or you are looking to segment a particular part of your marketing efforts, you can use Twitter’s location feature which is going to allow you to see whether or not there have been tweets within a specific area.
If you are going to be using Twitter search, you will also want to learn how to search for tweets based on a specific user. This is especially true if you are going to be investing in influencer marketing because you might want to pay a specific influencer to provide you with a certain number of tweets for marketing purposes. That way, you will be able to search through the tweets they might have made on a specific subject and it can give you an accurate idea on how much of a reach they have had in the past and how much you might want to pay for it.
5. Save Them.
Another good thing that you are going to be able to do when it comes to utilizing Twitter searches in your marketing efforts and research efforts is to save them. You can save different search terms that might have provided you with valuable data that you want to look back on. This will allow you to easily access the saved search without having to go through the entire process all over again.
Overall, Twitter is a valuable marketing tool for any business, By implementing it the right way and by using the Twitter search feature and function to the best of its ability, you should be able to really get a lot out of it.